Adoption of solar energy has a simple market driving force. If people do not adopt solar energy, the planet will become unfit for human habitation. The fossil fuels are warming the planet at an increasing rate that makes life unsustainable if something does not change.
Global warming drives solar markets. Solar is perceived as the best, perhaps the only widespread solution to global warming. Every large enterprise has adopted a social responsibility strategy that makes a nod toward solving the issues of global warming and embraces renewable energy. Every person in the world is aware of the problems that global warming is bringing.
Increasing awareness and concern over global warming is leading many to seek opportunities to do more to improve environmental conditions and be more responsible and careful consumers of our natural resources. Green living is an option that many are turning to. Trish Riley’s book, The Complete Idiot’s Guide to Green Living, shows readers the steps they can take to make a difference in the world environment and just what it takes to live green.